If you’re just starting out with Facebook Advertising you might be feeling a little intimidated to get your first campaign up and running. There’s a lot to know about Facebook ads to make sure you’re getting the best bang for your buck. Here are our top tips for setting up your first campaign:
Know Your Budget
Before advertising on Facebook, you need to have an idea of what it will cost and what kind of results you can expect to see. This will also help you determine whether or not your first campaign is successful and if you want to continue using Facebook Ads. The cost of ads will vary for each business, but for a rough idea, check out our article Are Facebook Ads Worth The Cost?
Have Clear Objectives
Before throwing money at Facebook, you need to have clarity about what your goals are and how you will measure success. Some businesses are looking to drive sales of a specific product while others are hoping to grow their mailing list. You may also be wanting to increase brand recognition and awareness. When first starting your campaign, Facebook will ask you to select your campaign objective. For more ideas about what these objectives might be, take a look at their list on the ads platform.
Identify Your Target Audience
Once you have a better idea of what the purpose of your advertising is, you’ll need to identify your target audience. Hopefully, you already have an idea of who this is. If you haven’t taken the time to think about this, start by creating customer personas. Think of what your ideal customer looks like: what gender they are, where they live, how old they are, what they’re interested in, etc.
As you build your campaign, you will have the opportunity to target individuals based on demographic and geographic factors, as well as by their interests and behaviors. As you narrow your targeting, Facebook will display your estimated reach and inform you if your audience is too small, too big, or just right. This targeting will ensure that your ads will only be shown to people who may find them relevant, making it one of the most important steps.
Know Where You Want Your Ads to Show
When building a campaign, you can decide where you want ads to appear on Facebook. By default, Facebook always selects “automatic placements”. This includes Facebook (feed, marketplace, stories, and more), Instagram, Audience Network, and Messenger. For your first campaign, you may want to leave this as is and evaluate where your ads play best. However, if you don’t have an Instagram page, you may want to consider unchecking that platform.
Adding creative to your ads is super important as this is what will draw in potential customers and cause them to pause on your ad while scrolling their feed. To make things super simple for your first campaign, you can select an existing post and turn that into an ad. This is generally a good idea if you have a post that already has some good engagement. However, you can also start from scratch by choosing your format, uploading your creative, and pasting in your ad copy.