Facebook is a great way to help coaching entrepreneurs build their brand, share their content, collaborate with industry leaders, grow their audience, and of course attract new clients. With over a billion monthly active users spending around 20 minutes a day on the site, the platform is abundant with opportunities for reaching and converting new clients.
With so many people on Facebook, it doesn’t matter what your coaching niche is – you will always find them on Facebook! Here are the top benefits of Facebook Ads for coaching entrepreneurs.
Grow Your Audience
Facebook ads are a great way to market webinars, e-books, opt-in offers, blog posts, challenges, and more. They can help you grow your email list and book up your coaching hours. Facebook allows you to target your future clients with based on fairly specific factors including age, location, gender, behavior, and interests. This ensures those who view your ads will find them relevant, thus increasing the chance of conversion.
By using Facebook’s targeting tools, you can promote blogs or products to your audience and drive traffic to your website. You can then retarget these visitors by gathering information about them from your site, perhaps by asking for an email address to receive a certain promotional offer or discount. Once you have a list of people, you can create a Custom Audience in Facebook and retarget these people with ads that are more likely to convert because they’re warmer leads. In other words, you’re showing your ads to people who have already shown interest in your business.
You can also use this Custom Audience to create a Lookalike audience, which is “a way to reach new people who are likely to be interested in your business because they're similar to your best existing customers” (thanks, Facebook). Learn how to set up a Lookalike audience here.
Easy-to-use Ads and Analytics
You don’t have to be a marketing guru to use Facebook ads! The Facebook ad platform makes analyzing your ads easy – all the metrics are there for you to easily calculate your ROI and conversions, enabling you to optimize your marketing based on results. You’ll be able to see what’s working, what’s not, and make decisions from there. Facebook ads also allow you to do A/B split testing to help you figure out how to get the most out of your ads by seeing what images and text resonate best with your target audience.
Whether you’re an established coach or are just starting out, Facebook ads will help your coaching business thrive in the digital age.